meet the founder

Hi, I'm Shifa. I've been creating since 2018 and at some point I realized that showing up consistently with good content isn't the hard part. It's knowing when to show up, what to say, and who you're actually talking to.

I spent six years in lifecycle marketing at different companies learning strategy from the inside. How to reach someone at the exact moment they're ready to listen, how to build sequences that feel personal instead of pushy. That's basically what Good Timing is built on.

But I never stopped creating. I've worked with consumer beauty and fashion brands, been behind the scenes and in front of the camera. I've seen what authenticity actually looks like and what feels completely fake from a mile away.

That combination changes everything. I don't just understand the theory of reaching the right person with the right message at the right time. I've lived it as a creator and executed it as a strategist. I work with small businesses that actually care about showing up real on social, whether that's pilates studios, coffee shops, skincare brands, wellness practices, or boutiques.

If you're building something authentic and want strategy that actually drives results, I'd love to show you what we can do together.

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